Paid Video Advertising On Meta

Scripting

We'll attract, inform, and direct your target audience where you want them to go.

Filming

Using our fleet of high-quality video equipment, we'll ensure we get the perfect shot without taking too much of your time.

Editing

With our professional-grade editing software, your final video will flow smoothly, include graphic effects, and look better than it did with the naked eye.

Launching

We'll launch your ad for you, specifically targeting thousands of your ideal customers and clients every day.

Collecting

Viewers can fill out a contact form within the ad, which we will use to follow up and move them closer to booking or buying.

Tracking

At the end of your 30-day campaign, we'll go over the analytics together and have an even stronger strategy and direction for the next round.

Organic vs. Paid Content

Organic Content

Telling your story, building your brand.

Social media management is our organic approach to marketing. Of course you pay us to create this content for you but you don't pay the social media platform to post the content. While it is a standalone service and can be an effective strategy on it's own, we suggest it's used to complement a paid content strategy. The two together create a well-rounded plan for growth.

Organic Content for:

  • Building your audience's trust

  • Showcasing your work

  • Sharing updates about your business

  • Strengthening your fanbase

Paid Content

Putting your business in front of thousands of your ideal customers daily.

Paying Meta (Facebook & Instagram) to show your advertisement to a targeted segment of potential customers, asking them for a direct and immediate response - 'call now', 'schedule now', 'visit our website'. Our highest value offer, Meta ads yield the greatest return on investment. Paid content brings new people in, organic content keeps them around.

Paid Content for:

  • Targeting new leads

  • Building a list of contacts

  • Spreading brand awareness quickly

  • Generating traffic to your website

What comes with a paid advertising strategy?

Each month you'll get one main video with three hook variations we'll use to test your campaigns performance, in addition, we'll film an intro video and your client's testimonials to be used in automated followup text messages/emails sent to your leads. We'll build out your automated messaging system to nurture your leads from the moment they fill out the contact form on your ad, to long after they book your service/purchase your product.

How long do the ads run?

We run one ad with three hook variations for 30 days. We insist on filming a new ad every month to avoid audience fatigue. Our strategy loses its effect if the ad becomes stale.

How long does it take to get a lead?

You'll get at least one strong lead within the first week of your ad launch.

Do I need to run an ad every month?

We offer 3 and 4 month contracts which require a new ad every month for testing and optimization purposes - it's how we maximize the value of your investment.

What if I'm uncomfortable on camera?

You're not alone! But if it's a dealbreaker for you, you can choose a representative to take your place in front of the camera. However, we always try to encourage our clients to try their best - you are the face of your business! And remember, it isn't a livestream, we're really good at editing.

What if my competitor wants you to do their ads too?

We avoid working with direct competitors. If we're currently contracted with you, you have our loyalty.

How long does it take to film?

Depending on the script, it should only take about 2-3 hours per ad.

How much do I pay Meta for hosting my ads?

We call this budget 'ad spend'. We see the best results at $50.00/day but this budget is adjustable - results will vary. Your ad spend budgets is paid directly to Meta through your ad account, Lux Paradoxa never handles these funds.

A marketing team for businesses who are ready to be busy.